Notes on content, community, and commerce
Longer-form thinking from two decades of marketing across South East Asia.
September 2025 · 4 min read
Commerce grows fastest when content, community, and shopping fuse
Five years inside ByteDance taught me one thing about how people buy now — and it isn't about funnels.
ShoppertainmentE-commerce
November 2024 · 3 min read
Online communities, then and now
I started in online communities when smartphones were just beginning to change how we connect. The instincts still hold; the formats don't.
CommunitySocial
June 2024 · 3 min read
One region, six very different markets
A note on why 'South East Asia strategy' is usually shorthand for six strategies that share a deck template.
StrategySEA