Career history
Marketing leader with 15+ years driving commerce, social, brand strategy, and B2B ecosystem growth across JAPAC/SEA for global tech companies.
linkedin.com/in/veriyanta · instagram.com/veriyanta · Jakarta, Indonesia
Experience
Sep 2025 — Now · Jakarta, Indonesia
Head of Social Commerce and Content — Personal Health
Philips
Directing social commerce and content strategy for the Japan and Asia Pacific region.
- —Direct JAPAC social commerce and content strategy, integrating content-driven shopping journeys to accelerate revenue
- —Align cross-functional e-commerce, brand, and social teams around unified, platform-specific commerce strategies
May 2023 — Aug 2025 · Jakarta, Indonesia
Business Marketing Strategy Lead (B2B Ecosystem), SEA — TikTok Shop
TikTok
Led business marketing and communications for brands, merchants, and ecosystem partners across six Southeast Asia markets.
- —Led strategic business marketing for brands/merchants and B2B partners (agencies, creators) across 6 SEA markets
- —Developed go-to-market narratives, playbooks, and educational content to guide seller growth through Shoppertainment
- —Advised local e-commerce teams to ensure regional alignment and market-specific execution
Jul 2020 — May 2023 · Jakarta, Indonesia
Brand Strategy Lead, Southeast Asia — TikTok for Business
TikTok
Built TikTok's advertising business in Southeast Asia through strategy, enablement, and thought leadership.
- —Directed SEA Brand Strategists producing sales enablement materials, media guides, and thought leadership
- —Accelerated TikTok Ads adoption with strategies tailored to verticals, seasonal moments, and local markets
- —Engaged C-level executives and forged integrated sponsorship packages across campaigns, IPs, and creators
May 2018 — Jun 2020 · Jakarta, Indonesia
Head of Community and Social Marketing, Central Digital Marketing
Traveloka
Led community and social marketing across every Traveloka business unit.
- —Directed social content, engagement, influencer/creator collaborations, community management, activations, and analytics for transport, accommodation, financial services, experiences, and Eats
- —Managed the Marketing Center of Excellence, setting global marketing standards across SEA, Australia, and other key markets
Apr 2017 — Apr 2018 · Singapore
Community Engagement Manager — Community Program, Editorial & Activations
Instagram
Designed community initiatives that drove feature adoption and user-generated content.
- —Executed editorial content and online/offline activations across the region
- —Scaled initiatives through partnerships with creators, community leaders, and organisations
Aug 2010 — Jan 2016 · Singapore
Community Manager — Social Media & Knowledge Services
BlackBerry
Ran social marketing and community engagement across 12 APAC markets.
- —Managed multilingual (English, Spanish, Indonesian) online support operations
- —Executed the BlackBerry Elite Ambassador program for developers, influencers, and super users
Earlier experience
Jan 2017 — Mar 2017
Live Chat and Operations Manager, Digital Contact Center
May 2016 — Oct 2016
Online Reputation Management and Digital Marketing Consultant
Mar 2006 — Jul 2010
United Nations — Webmaster and Comms Assistant (UN Indonesia), Information System Consultant (UNAIDS), IT Coordinator (UNDP)
Aug 2000 — Feb 2006
Customer Success Manager & Full Stack Developer, Divusi
Focus areas
- Social commerce & shoppertainment
- Content strategy
- Brand and industry strategy
- B2B ecosystem marketing
- Community and social marketing
- Go-to-market across JAPAC/SEA
Education
LSPR Institute of Communications and Business, Jakarta
Master in Communications Management, 2008 — 2010
Institut Teknologi Bandung
Bachelor in Informatics Engineering, 1999 — 2005
Languages
English · Indonesian · Javanese