Run TikTok as one discovery commerce engine, and every channel grows with it
ROCKET is five growth levers on one operating foundation, with an evidence-based audit that tells leadership exactly where the brand stands and what to fix first. TikTok-first, built for every channel.
Why the silo model leaves money unmeasured
Most brands judge TikTok as media on reach, or as a marketplace on store GMV. The demand it creates on other channels falls between the two.
How a ROCKET audit works
Score
80 items across six components, each scored 0 to 3. No evidence caps an item at 1.
Gate
17 critical controls. Any failure turns its pillar red, because platforms punish those failures.
Index
Pillar indices roll up to a weighted ROCKET index and a stage: Starter, Growing or Scaling.
Plan
The lowest scores and failed controls become a 90-day plan, re-scored every quarter.
Not just Social Commerce and marketplace, shoppers now buy through five modes ecommerce
Marketplace
Which product should I choose?Listings and merchandising
Social commerce
Why should I care?Content and product discovery
Conversational
Can you help me decide?Chat flows and purchase handoff
D2C / brand.com
Can I buy with confidence?Product pages, checkout, CRM
What each component asks, and what good looks like
Where does your social commerce stand today?
Answer for one market. Scores are self-reported, so treat the result as a starting point; the full audit checks evidence.
ROCKET audit
Enter your engagement code
The full audit is used inside ROCKET engagements. Enter the code you received to open it.
A fixed cadence keeps the score moving
| Rhythm | Routine | Owner | Output | Focus |
|---|---|---|---|---|
| Daily | Store ops check: orders due, stock-outs, chat backlog | Ecommerce enabler | Exception list with owners | E, RO |
| Daily | LIVE run and post-LIVE review with GPM breakdown | Live agency or studio | Three actions for the next session | C |
| Weekly | Health check: GMV by touchpoint, shop health, ads, content, creators | Brand lead | One-page health check | All |
| Weekly | Creator pool and creative review | Creator and content agencies | Recruit, promote, scale or retire decisions | K, C, T |
| Monthly | Lever review: two pillars in depth, contribution after costs | Brand lead with finance | Updated action log | Rotating |
| Monthly | Voice of customer, compliance and brand-protection sweep | Store ops and legal | Fixes and takedowns logged | E, L |
| Quarterly | Full ROCKET audit and budget review | Audit owner, independent reviewer | Scorecard, top-5 gaps, 90-day plan, budget split | All |
| Campaign | Readiness gates at T-21 and T-7, review at T+7 | Brand lead | Go or no-go, then post-mortem | All |
Mega-campaign readiness gates
T-21
Registration, hero SKUs and pricing, stock cover, creator briefs, LIVE plan, GMV Max budgets, surge fulfilment plan.
T-7
Vouchers loaded and tested, storefront updated, creator posts scheduled, hosts confirmed, CS staffed, shop health above threshold.
T-1
Hourly monitoring dashboard ready; escalation contacts confirmed.
T+7
GMV vs target, contribution after costs, halo on other channels, lessons for the next campaign.