TikTok Shop · Campaign support

TikTok Shop,
made simpler.

Practical support across TikTok Shop planning, GMV Max, creator operations and performance reviews.

Discuss a project View selected work
Selected business resultSEA
+30%
monthly TikTok Shop sales growth over six months
Planproducts + timing
Activatecontent + creators
Reviewsales + signals

Reported business result. Not attributed to one campaign alone.

Support that connects the moving parts.

A flexible extra pair of hands for brands and teams managing TikTok Shop activity across campaigns, content, creators and commerce.

  1. 01
    Campaign planning and coordinationCampaign calendars, product priorities, promotional moments and cross-team follow-through.
  2. 02
    GMV Max campaign supportTactical TikTok Shop GMV Max experience, aligned to the campaign objective and operating scope.
  3. 03
    Performance reviewsSales and GMV reporting, campaign readouts, and practical recommendations for next actions.
  4. 04
    Affiliate and creator operationsCreator prioritization, content coordination and scalable affiliate workflow support.

Selected work, grounded in real operating scale.

A brand-side TikTok Shop example, summarized without campaign-level claims or confidential creative assets.

Brand-side TikTok Shop · Southeast Asia

Build a content and affiliate engine around commerce.

~US$10MTikTok Shop business scope
+30%monthly sales growth in six months
150+brand videos produced monthly
18,000affiliate videos monthly through 2,500 creators

Contribution

Coordinated product and campaign priorities, content and affiliate workflows, performance reviews, and recommendations across commerce and marketing teams.

What the work involved

Used sales and campaign signals to inform campaign timing, product focus, creator versus paid-amplification recommendations, marketplace placements and follow-up actions.

Figures describe business scope and operating volume. Sales growth is not attributed to a single campaign.

Seller insight. Practical frameworks. Clear narratives.

Selected projects from my time at TikTok, spanning seller growth diagnostics, GMV Max launch research and advertiser storytelling.

ACE indicator system GMV Max research Shoppertainment narrative

TikTok Shop Southeast Asia | Seller growth methodology

ACE indicator system

Contributed to work on the ACE indicator system during my time in TikTok Shop Southeast Asia business marketing.

Framework context

ACE connects Assortment, Content and Empowerment to seller growth diagnosis. The methodology moves from assessing commerce touchpoints to comparing indicators against benchmarks, then identifying operational improvements.

Relevance to client work

A structured way to discuss product, content and amplification priorities together, rather than treating paid media as an isolated lever.

View TikTok Shop's ACE course
Public reference describes the methodology, not individual authorship. Contribution is stated from my work history; no sole ownership or quantified project impact is claimed.

TikTok Shop | Mid-2025 launch research | July 2025 summary

Understand what sellers need to adopt GMV Max.

Worked on seller-perception research supporting GMV Max launch and adoption planning. The project explored ad investment during campaigns, seller operating maturity and barriers to scaling.

23
seller interviews
12 Indonesia + 11 Thailand
2
markets
Indonesia and Thailand
4
categories
Fashion, FMCG, Electronics, Lifestyle

Study approach

Online and in-person one-to-one interviews with mid-to-high GMV-tier sellers (T4-T6). Findings were grouped by operational maturity to distinguish education needs from reporting, control and capacity constraints.

What the interviews surfaced

  • Readiness changes the support needed. More mature teams sought granular reporting and control; less mature operators needed clearer explanations and lower-risk onboarding.
  • Confidence depends on measurement. Participants raised concerns about creative- and SKU-level visibility and differences between reported GMV and net sales.
  • Product and LIVE needs differ. Participants described different experiences with Product and LIVE GMV Max, especially around delivery, budget utilization and returns.
  • Content supply is a commercial dependency. Affiliate commission concerns, creator permissions and operational capacity could constrain adoption alongside ad settings.
Research recommendations

Product priorities: clearer reporting and sales reconciliation, bounded budget controls, easier multi-shop reporting, and investigation of LIVE delivery concerns.

Education priorities: tiered onboarding, practical GMV Max clinics, short explainers and clearer seller-to-creator communication on commission mechanics.

Output: a qualitative research summary and recommendation set for product, marketing communications and seller education. These are proposed actions, not a claim that features shipped or adoption increased.

Source: supplied GMV Max research summary, July 2025. Historical, qualitative seller perceptions, not representative market statistics or a statement of current product capabilities. Seller-level budgets, identities and quotes are omitted.

TikTok for Business | Brand strategy and advertiser narrative

Shoppertainment narrative

Contributed to Shoppertainment narrative work at TikTok for Business, connecting the platform's entertainment-first environment with the commercial needs of brands.

Narrative context

Shoppertainment frames commerce around content that entertains and educates, with community and discovery supporting the path to purchase. It gives advertisers a broader story than a promotion or a conversion ad alone.

Relevance to client work

Connect the commercial objective to an audience-relevant content story, then align campaign and amplification recommendations with that story.

Read TikTok for Business on Shoppertainment
Public reference provides narrative context, not proof of individual authorship. No sole creation of the platform-wide narrative or report, or attributable revenue outcome, is claimed.

Platform perspective. Brand-side follow-through.

6

Southeast Asian markets. At TikTok, built seller and partner growth programs that connected content, livestreams, creators, affiliates, promotions and marketplace features to practical campaign actions. Earlier advertiser strategy work covered campaign recommendations, media guidance, go-to-market plans and performance insights.

Clear scope. Useful next steps.

A straightforward project rhythm keeps recommendations connected to the work teams can actually deliver.

Listen

Understand the brief

Goals, products, market, timing, team and constraints.

Prioritize

Set the plan

Choose campaign moments, product focus and creator or content priorities.

Coordinate

Keep work moving

Align owners, agencies and commerce partners around agreed actions.

Review

Make the learning useful

Read performance signals and shape practical follow-up recommendations.

Need practical TikTok Shop support?

Available for freelance and project-based work. Share the goal, timeline and support needed.

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