Jakarta, Indonesia
Veriyanta Kusuma
Social Commerce, Content & Marketing Strategy Leader
I lead social commerce, content, and brand strategy across Japan and Asia Pacific. Fifteen-plus years spent where content, community, and commerce meet — at TikTok, Instagram, Traveloka, BlackBerry, and now Philips. An empowering, agile leader who builds high-performing teams and turns market insight into revenue-driving content and commerce strategies.
- 15+
- years in marketing
- 5
- global tech brands
Where I've been
Sep 2025 — Now
Head of Social Commerce and Content — Personal Health
May 2023 — Aug 2025
Business Marketing Strategy Lead (B2B Ecosystem), SEA — TikTok Shop
Jul 2020 — May 2023
Brand Strategy Lead, Southeast Asia — TikTok for Business
Recent writing
September 2025 · 4 min read
Commerce grows fastest when content, community, and shopping fuseFive years inside ByteDance taught me one thing about how people buy now — and it isn't about funnels.
November 2024 · 3 min read
Online communities, then and nowI started in online communities when smartphones were just beginning to change how we connect. The instincts still hold; the formats don't.
Say hello
Always happy to talk about commerce, community, and building marketing teams across South East Asia.