VK.
Jakarta · JAPAC / SEA

I build growth
by bringing people,
stories and commerce
together.

Hi, I’m Veriyanta Kusuma—a social commerce, content and marketing strategy leader with 15+ years across global technology and consumer brands.

↓

A little about me

Strategy matters.
How people feel
while building it
matters too.

My career has moved between code, community, brand and commerce. The thread connecting it all is curiosity: about people, cultures, and why some ideas travel while others don’t.

I’ve helped shape growth across Southeast Asia and JAPAC for Philips, TikTok, Meta, Traveloka and BlackBerry. I’m at my best translating market insight into a clear story, then creating the conditions for talented teams to do work they’re proud of.

“An empowering, agile leader who turns market insight into ideas people can use—and growth the business can feel.”
15+years leading
growth & marketing
12APAC markets
managed at once
6SEA markets led
at TikTok Shop
3languages spoken
fluently

The work

A career built
across communities,
platforms and markets.

01
Sep 2025 — PresentJakarta, Indonesia

Philips Personal Health

Head of Social Commerce and Content, Japan & Asia Pacific

Bringing content, commerce and teams together across one of the world’s most varied regions.

  • Direct JAPAC social-commerce strategy and operations—using discovery commerce to strengthen the brand and accelerate revenue.
  • Align e-commerce, brand and marketing teams around one shared commerce strategy and a higher standard of execution.
02
May 2023 — Aug 2025Jakarta, Indonesia

TikTok Shop

Business Marketing / Brand Strategy Lead, Southeast Asia

Helping merchants, agencies and creators make sense of a new kind of commerce—and grow with it.

  • Led business marketing and communications across six Southeast Asian markets for brands, merchants and ecosystem partners.
  • Created go-to-market narratives, playbooks and learning content around TikTok’s shoppertainment model.
  • Advised local e-commerce teams, balancing regional consistency with what each market genuinely needed.
03
Jul 2020 — May 2023Jakarta, Indonesia

TikTok for Business

Brand Strategy Lead, Southeast Asia

Turning a fast-moving platform into clear, useful opportunities for brands and sales teams.

  • Directed SEA brand strategists creating sales-enablement materials, media guides and thought leadership.
  • Accelerated TikTok Ads adoption through strategies tailored to verticals, seasonal moments and local market realities.
  • Advised C-level leaders and built integrated sponsorships across campaigns, IPs and creators to grow platform revenue.
04
May 2018 — Jun 2020Jakarta, Indonesia

Traveloka

Head of Community and Social Marketing

Building the human side of a travel and lifestyle platform across markets and business lines.

  • Led social content, engagement, creator partnerships, community, activations, insights and analytics across Traveloka’s portfolio.
  • Managed the Marketing Center of Excellence, setting shared standards for Southeast Asia, Australia and other key markets.
05
Apr 2017 — Apr 2018Singapore

Instagram / Meta

Community Engagement Manager

Designed editorial and community programs that gave people a reason to participate, not just watch.

  • Created online and offline initiatives that encouraged feature adoption and user-generated content.
  • Scaled regional programs through partnerships with creators, community leaders and organisations.
06
Aug 2010 — Jan 2016Singapore

BlackBerry

Community Manager, Social Media & Knowledge Services

Where regional community-building became a craft—across languages, cultures and twelve APAC markets.

  • Led social marketing and community engagement, including multilingual online support operations.
  • Ran the BlackBerry Elite Ambassador program for developers, influencers and super-users.

Where it started

Technology first.
Human connection
ever since.

2017Live Chat & Operations ManagerDigital Contact Center
2016Online Reputation Management & Digital Marketing ConsultantIndependent
2006 — 2010Web, communications & information systemsUN Indonesia · UNAIDS · UNDP
2000 — 2006Customer Success Manager & Full Stack DeveloperTechnology sector

Education & languages

2008 — 2010

Master in Communications Management

LSPR Institute of Communications and Business · Jakarta

1999 — 2005

Bachelor in Informatics Engineering

Institut Teknologi Bandung · Indonesia

Fluent

English · Indonesian · Javanese

Working across cultures is part of the work—not a footnote to it.